Stories by PR News

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on Facebook

June 14th, 2010 by

â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it… Continued

Case Study: Analyze This: Once the Desktop Publishing Darling, Quark Comes Back From the Dead—With the Help of PR

June 14th, 2010 by

Desktop publishing pioneer, Quark, took a market nosedive in the early 2000s. Thanks in no small part to a rejuvenated communications function, Quark is now rising from the ashes, exploring new markets while still releasing new versions of QuarkXpress.

Visual Value: Questioning Your Video ROI? Consider These Points 

September 20th, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

PR News Q&A: What Do Facebook Users Really Want?  

September 20th, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?  

September 20th, 2011 by

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

Charting the Industry: When Social Networking Gets Personal  

September 20th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.