Stories by PR News

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued

It’s Hard to Silence Conversations Online, Just Ask Putin

February 2nd, 2012 by

Vladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

Planned Parenthood Cut-Off Tests Komen’s Public Image

February 2nd, 2012 by

In the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted… Continued

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Carnival Crash Needs an Industry Response

February 1st, 2012 by

Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s… Continued

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war