The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
Stories by PR News
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted LineDecember 3rd, 2011 by PR News
Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on FacebookJune 14th, 2010 by PR News
â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it… Continued
Case Study: Analyze This: Once the Desktop Publishing Darling, Quark Comes Back From the Dead—With the Help of PRJune 14th, 2010 by PR News
Desktop publishing pioneer, Quark, took a market nosedive in the early 2000s. Thanks in no small part to a rejuvenated communications function, Quark is now rising from the ashes, exploring new markets while still releasing new versions of QuarkXpress.
Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.
Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.