Stories by BY JARONE ASHKENAZI, Consultant and Writer

How ‘Calendaring,’ Message Brevity and Social Ads Can Boost PR in 2016

November 16th, 2015 by

To start planning for 2016, a good first step is to use “calendar” as a verb

What the Candidates (and PR) Should Know About Millennials

November 16th, 2015 by

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

November 16th, 2015 by

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

The Week in PR

November 15th, 2015 by

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.

New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

November 9th, 2015 by

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.

How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

November 9th, 2015 by

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.

Command-and-Control Political Brands Have Plenty to Learn From Chipotle

November 9th, 2015 by

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.

The Week in PR

November 9th, 2015 by

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.

How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

November 9th, 2015 by

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.

How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

November 2nd, 2015 by

We asked four PR pros with extensive writing backgrounds to provide tips and tactics.