To start planning for 2016, a good first step is to use “calendar” as a verb
Stories by BY JARONE ASHKENAZI, Consultant and Writer
Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
We asked four PR pros with extensive writing backgrounds to provide tips and tactics.