No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
Stories by BY Mike Winkleman, former chair, the content council
Internal communications and employee engagement become hot topics whenever communicators talk shop.
Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.
As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very