Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
Stories by Jon Hendl
Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR
January 18th, 2023 by Jon HendlTips That Will Improve Your Writing in 2023
January 12th, 2023 by Luka Ladan‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.
A Communicator’s Calling: Serving Others First
January 11th, 2023 by Marc C. WhittU of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms
January 9th, 2023 by PRNEWSWith fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.
The PR Link Between ‘Monday Night Football’ and Capitol Hill
January 4th, 2023 by Andrew GrahamThey were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
PR Predictions for 2023 from the PRNEWS Team
December 22nd, 2022 by PRNEWSAs we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.
The Role of Influencers in Regaining Consumer Trust in News
December 21st, 2022 by PRNEWSWe ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.
Pitching Successfully in the ‘News-You-Can-Choose’ Media Environment
December 21st, 2022 by Linda Descano and Ellen MallerneeToday’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.
Protecting Companies from Being Victims in the Next Ye Controversy
December 19th, 2022 by Michael Lasky and Louis DiLorenzoInfluencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.
Why Leaders Need Communication Training and How to Do It
December 15th, 2022 by Abigail GreenheckLast-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.