Author Archives: Lucia Davis


About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

An award-winning media relations expert gives three tips for getting journalists attention. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 5 Comments

Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists. | MORE »

Posted in Corporate Responsibility, Free Content, freed up premium content, Internal Communication, Subscription Content | Comments Off

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014. | MORE »

Posted in Digital PR, Free Content, Measurement, Research, Water Cooler | Comments Off

Media Relations Advice to Ignore: The Dreaded Friday Pitch

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 2 Comments

Walgreens Healthcare Decision a Study in Employee Communications

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
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Posted in Free Content, Internal Communication, Water Cooler | Comments Off

How to Measure Instagram Success

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.  | MORE »

Posted in Free Content, Research, Water Cooler | 2 Comments

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go? | MORE »

Posted in Corporate Responsibility, Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Comments Off

2013 PR Agency Elite Awards: Digital/Social Media

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The … | MORE »

Posted in Agency Elite, Digital PR, Free Content, Social Media | Comments Off

2013 PR Agency Elite Awards: Marketing to Latinos

Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the … | MORE »

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