Stories by Chris Seymour

Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued

Winner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued

Winner: Booz Allen Hamilton – Guard Your Health The objective of the Guard Your Health campaign is to provide the information, tools, and resources Army National Guard soldiers and families need to be healthy and… Continued

Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued

Winner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas… Continued

Winner: APCO Worldwide – Missouri Credit Union Association Bank on MOre The Missouri Credit Union Association (MCUA) engaged APCO to develop, design and execute an integrated communication campaign to raise consumer awareness about credit unions… Continued

Winner: ICF International – 50th Anniversary Surgeon General’s Report on Smoking and Health With the theme of “Let’s Make the Next Generation Tobacco-Free,” ICF used the 50th anniversary of the first Surgeon General’s Report (SGR)—and… Continued

Winner: Cardinal Health Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest.… Continued

Winner: The Coca-Cola Company – Coca-Cola Journey The dynamic, digital magazine Coca-Cola Journey promotes happiness, optimism and a glass-half-full approach to life. With an objective to reach Coke and non-Coke audiences through curating and crafting… Continued

Winner: JLL – Social Seller Program The idea behind the social seller program was to give JLL’s brokers and sales executives every tool they need to use social media to drive business.  After researching numerous… Continued