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| Displaying 1 - 7 of 7 matching stories. |
 | | | 03-15-2010 | | Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign
After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road....
| | | | | 02-22-2010 | | Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign
To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative....
| | | | | 02-08-2010 | | Case Study: PR Propels California Menu Labeling Bill Into Law
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law....
| | | | | 02-01-2010 | | Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign
Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes....
| | | | | 01-04-2010 | | Case Study: Goodyear Gets Grip on New Media With Eagle GT Launch
Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars....
| | | | | 09-21-2009 | | Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time
Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity...
| | | | | 08-26-2009 | | Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation
Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default...
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