| Displaying 1 - 20 of 60 matching stories. |
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| 02-06-2012 | | Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom....
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| 01-30-2012 | | Case Study: Using Twitter, American Airlines Defuses Security Incident
After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in....
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| 01-23-2012 | | Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup....
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| 01-16-2012 | | Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media....
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| 12-19-2011 | | Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch
To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn't hurt, either....
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| 11-07-2011 | | Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure
Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease....
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| 10-31-2011 | | Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma....
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| 10-24-2011 | | Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts
It's a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian's campaign to help endangered amphibians had legs....
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| 10-17-2011 | | CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon's communicators turned to brand journalism and technical innovation....
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| 10-10-2011 | | Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery
Ogilvy Worldwide PR and MaggieMoo's Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways....
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| 10-03-2011 | | Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO
To mark its longtime CEO's retirement, Northwestern Mutual's communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza....
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| 09-26-2011 | | CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009....
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| 08-29-2011 | | Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results....
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| 08-22-2011 | | Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday's....
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| 08-08-2011 | | Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room
Astellas Pharma Canada's Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information....
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| 08-01-2011 | | Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths
"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations....
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| 07-25-2011 | | Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick....
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| 07-18-2011 | | Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans....
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| 07-11-2011 | | Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points....
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| 06-27-2011 | | Case Study: Double Vision: PR Brings Eye Health Benefits to Forefront While Touting the Benefits of Transitions Lenses
Transitions Optical leveraged respected thought leaders to influence HR executives to include its lenses as part of vision care plans....
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