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The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey.
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real …
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period.
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
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