PR Measurement Conference April 8, 2014 Speaker Presentations



The Wake-Up Call: The State of Measurement
Sandra Fathi, President & Founder, Affect, @sandrafathi

How- and When- to Report Measurement Results
Marla Bace, General Manager, Marketing & Operations, Circles a Division of Sodexo, @marlabace
David Hebert, Internal and Audio-Visual Communications Chief, U.S. Geological Survey, @daveahebert
Johna Burke, EVP, BurrellesLuce, @gojohnab

Case Study I: PR Measurement at Work in the Real World
Andrew Bowins, Senior VP, Corporate & Digital Communications, MasterCard, @mastercardandy

Measuring User Engagement in Social Media 
Sebastien Duchamp, Director, Digital Communications & Media Relations, GE, @sebduchamp
Marcia DiStaso, Ph. D, Assistant Professor of Public Relations College of Communications, Pennsylvania State University, @mdistaso

What Your Measurement Dashboard Should Look Like
Allyson Hugley, VP, Measurement, Analytics and Insights, Weber Shandwick, @HugleyA
Dwayne Roark, Director, Global Business Communications, The Dow Chemical Company, @DwayneRoark
Katie Paine, Measurement Consultant, Paine Publishing, LLC, @queenofmetrics

Case Study II: PR Measurement at Work in the Real World
Stephanie L. Schierholz, Manager of Digital and Social Media Marketing, Raytheon, @schierholz

Keynote Presentation: The Path to Being Brilliant in Business
Lewis Schiff, Executive Director, Inc. Business Owners Council, @lewisschiff

Social Media ROI Mythbusting: What You Need to Do to Truly Prove Social's Value
Serena Erlich, Director of Social Media, Business Wire, @BusinessWire
Cheryl Reynolds, VP, Communications, Advertising and Brand Management, AICPA, @cgreynolds

Case Study III: PR Measurement at Work in the Real World
Therese Van Ryne, Director of Communications for the Americas, Motorola Solutions, @MotoSolutions, @MOTPublicSafety, @MotoRetail

PR Measurement Clinic: Assessing the Success of a Communications Strategy
Carrie Schum, EVP, Strategic Planning, Analytics, and Research, Porter Novelli, @porternovelli
Lawrence J. Parnell, Associate Professor and Program Director, Masters in Strategic PR, College of Professional Studies at the George Washington University, @GWPRmasters

How to Tie PR to Sales
Angela C. Jeffrey, APR, Managing Director, U.S., Salience Insight, @SalienceInsight
Mark D. Stouse, VP, Global Connect, BMC Software, @markstouse