A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content.
Archive: July 2015
Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy
July 6th, 2015 by Matthew SchwartzThe optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.
10 Reasons Why You Should Consider Hiring a Virtual PR Agency
July 2nd, 2015 by Melissa MathewsVirtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.
Toyota’s PR Chief Resigns Two Weeks After Prescription Drug Arrest in Japan
July 2nd, 2015 by Brian GreeneJulie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan
How the World Uses Twitter in 2015 [Infographic]
July 1st, 2015 by Brian GreeneTwitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential.
Media Relations Lessons From the Supreme Court’s Obamacare Ruling
July 1st, 2015 by Theresa MasnikLast week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.
Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime
July 1st, 2015 by Joie HealySocial media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.