Why You Need a Social Media Calendar and How to Create One [Infographic]

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PR pros working in the trenches of social media know the value of a great content calendar. Having a plan for what content is being produced and shared is a necessity when working with fast-moving social media channels.

A social media calendar provides a bird's-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content. Developing a social media calendar helps divvy up the responsibilities of each member of your team and makes it easier for you to provide measurable ROI.

For some help with getting started creating your own social media content calendar, take a look at the infographic below, courtesy of QuickSprout:

Social Media Calendar Infographic

Attend PR News' Big 4 Conference at the Hyatt Regency San Francisco on Aug. 6 and get social media case studies from Aflac, the American Heart Association, Adobe, Charles Schwab, Edelman, FexEx, Golden Gate National Parks Conservancy, IBM, Levi Strauss & Co., LEWIS Pulse, Lithium Technologies, Sharecare, Transamerica, Weber Shandwick and the World Surf League.

Follow Brian Greene on Twitter: @bw_greene