We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]
Archive: July 2015
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]
How Agencies Helped ExxonMobil Excite Young Audiences About Engineering
July 31st, 2015 by Mark RenfreeIn order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.
55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor
July 30th, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
5 Tips for When PR Firms Play With Fire
July 30th, 2015 by Mark RenfreeTaking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision.
4 Lessons From Tom Brady’s Latest PR Play
July 29th, 2015 by Brian GreeneOn Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move.
Making the Move from Agency to In-House Communicator
July 29th, 2015 by Andrew Blum, AJB CommunicationsIt’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.
PR News Survey: Where Does PR Stand on Paid Social Media?
July 28th, 2015 by Brian GreeneAhead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.
3 Must-Ask Questions to Land the Right PR Firm
July 28th, 2015 by Ryan CroyThe search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David JohnsonBrands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?