Archive: November 2014

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget.

As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer’s behavior and expectations.

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.

Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.

How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.

With myriad social channels and measurement tools now available, PR pros have to learn to be more discriminating in picking what to measure; otherwise they end up throwing good money after bad.

In times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting.

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.