Archive: December 2013

The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […]

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.