For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.
Archive: December 2013
Four Tips For Effective Facebook PR Engagement
December 31st, 2013 by Brian KellyYour brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […]
Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content
December 30th, 2013 byEarly next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
PR Insider: Success and the Wizard of Oz
December 30th, 2013 by Douglas K. SpongI learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
How Facebook Can Better Reflect Your Brand Attributes
December 30th, 2013 by Matthew SchwartzCome on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.
Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’
December 27th, 2013 byGoogle took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.
UPS, FedEx Use Crisis Management to Save Christmas
December 27th, 2013 by Richard BrownellHoliday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.
Strike a Balance Between Personal and Promotional on Twitter
December 26th, 2013 byUsers want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.