Twitter the Most Popular Platform Among the Global 100

Social Media Presence Explodes: Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during February 2012, and the majority of these mentions happened on Twitter, says the “Burson-Marsteller Global Social Media Check-Up” study, release in July 2012.

While the vast majority of companies (87%) are using at least one of the major social platforms to communicate with online stakeholders, the study found that Twitter is the most popular platform.

Indeed, 82% of Fortune Global 100 companies have at least one Twitter account.

Other findings from the study include:

  • Fortune Global 100 companies have more accounts on each platform than ever before with an average of: 10.1 Twitter accounts, 10.4 Facebook pages, 8.1 YouTube channels, 2.6 Google+ pages and 2 Pinterest accounts.

  • In 2012, the largest growth in corporate usage occurred on YouTube (see the chart for a related study). Seventy-nine percent of the Fortune 100 are now using a branded YouTube channel, compared to 57% in 2011.

  • Since 2011, the average number of followers per corporate Twitter account has nearly tripled, to 14,709 from 5,076. On Facebook, the average number of likes per company page has increased by 275% since 2010, to 152,646 likes in 2012.

  • 48% of companies are now on Google+, and 25% have Pinterest accounts. PRN


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