Archive: April 2012

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

One of the largest ground beef processors in the U.S. has filed for bankruptcy protection, as an industry reels from an escalating media and grassroots campaign.

One of the largest ground beef processors in the U.S. has filed for bankruptcy protection, as an industry reels from an escalating media and grassroots campaign.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

I’ve been thinking of switching wireless carriers lately. It’s not that I’m unhappy with my current carrier—it’s more a matter of consolidating some family bills. As if on cue, a large yellow envelope appeared in the tiny mail…