Archive: April 2012

IBM, whose CEO is a woman, is taking flak for its sponsorship of the Masters Tournament, which is played at a men-only golf club.

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

NBC regrets an "error" made in the production process in its broadcast of an edited version of George Zimmerman’s 911 call.

NBC regrets an "error" made in the production process in its broadcast of an edited version of George Zimmerman’s 911 call.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.