Archive: February 2012

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

LinkedIn keeps growing and piling up successive quarters of revenue growth.

At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts.

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.

The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction.

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.