In an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority.
Archive: February 2012
5 Questions for PRSA Chairman & CEO Gerry Corbett
February 8th, 2012 by Scott Van CampIn an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority.
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by Bill MiltenbergBritish Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.
PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI
February 8th, 2012 by Regina D'AlesioIn advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.
PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI
February 8th, 2012 by Regina D'AlesioIn advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.
Exit the Scapegoat at Komen. Who’s Next?
February 7th, 2012 by Steve GoldsteinFocusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization.
5 Ways to Reinvent the Press Release With SEO
February 7th, 2012 by Vanessa BugaschThe press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.
Clint Eastwood Replies to Critics With Magnum Force
February 7th, 2012 by Scott Van CampWhile unforgiving Republications cry foul on Chrysler’s Super Bowl ad, Clint Eastwood’s explanation is every which way but loose.
Goldman Sachs CEO Occupies Center Stage for Human Rights Org
February 7th, 2012 by Bill MiltenbergGoldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change.
How to Make Your Social Media Policy Stick
February 7th, 2012 by Matthew Deffebach, Haynes and BooneCreating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.