1. With a rush by vendors to provide social media analysis services, some data is based on poor methodologies. (p. 1) 2. Among Asian-American women, 58% feel stressed for time and 46% say they have… Continued
Archive: December 2011
Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs
December 5th, 2011 by PRNEWSâ–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued
Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs
December 5th, 2011 by PRNEWSâ–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued
Charting the Industry: Craft Messages of Ease in Times of Stress
December 5th, 2011 by PRNEWSWhile more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.
Charting the Industry: Craft Messages of Ease in Times of Stress
December 5th, 2011 by PRNEWSWhile more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.
YouTube Evolves Into a Communicator’s Medium
December 2nd, 2011 by PRNEWSA new design for the popular video site means more social engagement opportunities for savvy PR pros.
Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.
December 2nd, 2011 by PRNEWSA wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.
The Gray Lady Loosens Its Grip on Commenters
December 1st, 2011 by PRNEWSThe New York Times has made a bid for increased engagement with its online readers by giving them more control on its site.
How to Take an Online Conversation Offline
December 1st, 2011 by Lance KisslerNot all conversations between brands and their audiences should have the entire Web as an audience.
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war