Archive: October 2011

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

O’Malley Hansen Communications’ senior VP Elizabeth Castro describes how a two-tiered crisis team will enable an organization to act swiftly and effectively.

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

With bad news continuing to pile on, Netflix tries yet another new identity.

Not every nonprofit campaign features a cause that is buzz-worthy. Here’s five tips on how to get the public to rally around your organization’s efforts through content creation.

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions.

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.