Archive: October 2011

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Internal communications campaigns deserve just as much planning and consideration of the target audience’s habits as external facing PR campaigns do. Here are eight things to evaluate before launching your next internal initiative.

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

Condoleezza Rice wrote in her new memoir that she regrets having gone to New York for a holiday during Hurricane Katrina.

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.