Archive: October 2011

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Grumblings From the JetBlue Cockpit Are Loud and Clear  

October 31st, 2011 by

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

After the Fire, an Opportunity for Domino’s Pizza in Lake City

October 31st, 2011 by

Domino’s Pizza has distanced itself from the managers of a Florida franchise who have been arrested for setting fire to a Papa John’s franchise, but may be missing out on a community building opportunity.

Impact of Blogs on Women’s Buying Decisions

October 31st, 2011 by

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued