Archive: October 2011

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.

LEWIS Pulse’s Haley Hebert discusses Google+ and its applications for establishing relationships, building a community and interacting with influencers.

LEWIS Pulse’s Haley Hebert discusses Google+ and its applications for establishing relationships, building a community and interacting with influencers.

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.