Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign.
Archive: February 2011
Social Media Not All Good All the Time
February 7th, 2011 by PRNEWSA study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.
Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?
February 7th, 2011 by PRNEWSWith a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.
Online Shoppers Covet Customer Service, Reputation
February 7th, 2011 by PRNEWSProviding great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.
Strategic Partnerships: Philanthropy’s New Normal
February 7th, 2011 by Mike McDougallCorporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.
Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad
February 7th, 2011 by PRNEWSIn January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued
Charting the Industry: Expert Insight Drives Agency Media Efforts
February 7th, 2011 by PRNEWSA recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.
Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity
February 7th, 2011 by PRNEWSAs more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources.
Corporate Counsel: The Ethical Imperative in the Social Media Age
February 4th, 2011 by Peter V. StantonToday’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging.
PR News Q&A: Solving the Social Media ROI Conundrum
February 2nd, 2011 by PRNEWSCision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.