New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
Archive: February 2011
How to Attract Secondary Audiences Through Facebook and Twitter
February 14th, 2011 by PRNEWSJust because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year.
Know the Drill: Tips on Crisis Planning
February 14th, 2011 by PRNEWSCrisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills.
Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster
February 14th, 2011 by PRNEWSIf the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.
PR News Pop Quiz: How Do You ‘Measure’ Up?
February 14th, 2011 by PRNEWSTest your metrics know-how with this quick quiz on PR measurement from Cision and PR News.
Quick Study: Newspapers Attract Billions of Monthly Views Online; Consumers Annoyed by Web Site Registration
February 14th, 2011 by PRNEWSâ–¶ Newspapers Very Much Alive: According to the National Advertisers Association (NAA),newspaper Web site visitors generated an average of 4.1 billion page views each month, averaging nearly early 3.4 billion minutes browsing the sites in… Continued
How to Create On-Point CSR Reports That Pop
February 14th, 2011 by James Epstein-ReevesReporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report.
A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador
February 14th, 2011 by PRNEWSWithout the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.
PR News Q&A: Separating the ‘Real’ Data From the Flawed
February 11th, 2011 by PRNEWSPorter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.
Integrating Blogging and Media Relations: A Roadmap For Success
February 10th, 2011 by Clinton KarrWith sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.