Archive: December 2010

How to Reinvent, Recharge Press Releases With SEO Tactics

December 20th, 2010 by

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.

Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?

December 20th, 2010 by

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?

Social Media to Have More Strategic Focus in 2011

December 20th, 2010 by

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Virtual Crisis Competition Fosters Students’ Planning Under Pressure

December 16th, 2010 by

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

PR News Q&A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011

December 16th, 2010 by

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.

Image Patrol: WikiLeaks Squares Off With the U.S. Government

December 13th, 2010 by

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.

Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

December 13th, 2010 by

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush.

PR Job Outlook in 2011; Americans’ Giving Spirit; Local TV News Grabs Viewers; Cisco Tops IT Enviro List

December 13th, 2010 by

â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued

Employee Training: Programs Vary But Common Threads Abound

December 13th, 2010 by

Employee training is big business—this year training expenses added up to nearly $53 billion in the U.S. With such investment on a large scale, PR News investigated three lauded employee training initiatives that take very different approaches.

PR Job Outlook Positive in Q1 of 2011

December 13th, 2010 by

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.