Archive: December 2010

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

A study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.

â–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued