Archive: December 2010

Five Planning Tips for Globetrotting Campaigns

December 30th, 2010 by

Here’s a checklist for managing a global campaign, from itinerary to visas to immunization.

Social Media Archiving Tools Offer Variety of Features

December 30th, 2010 by

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year.

Companies Not Yet ‘Like’-ing Social Media Customer Feedback

December 30th, 2010 by

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.

Communicators Boost Budgets, Eye E-Mail

December 30th, 2010 by

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.

Public Relations 2.0 is Content-Based

December 28th, 2010 by

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

PR News Readers Weigh In on Best/Worst PR Moves of 2010

December 28th, 2010 by

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.

Social Media Archiving Tools for Careful Organizations

December 27th, 2010 by

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.

Don’t Wait for the Rebound to Invest in Staff Loyalty

December 20th, 2010 by

The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.

Companies Not Yet ‘Like’-ing Social Media Customer Feedback; Communicators Boost Budgets, Eye E-Mail

December 20th, 2010 by

â–¶ Companies Not Feedback Fans: While consumers are increasingly engaging with brands through social media, the vast majority of companies—94%—do not use social media to gather customer feedback, according to a study from MarketTools. How… Continued