Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.
Archive: March 2010
PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.
Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.
It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.
Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.
With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities.