Archive: March 2010

Influencer Mapping: Identifying and Mobilizing Key Constituents

March 29th, 2010 by

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.

Measurement Conference: Proving ROI With Quantifiable Terms

March 24th, 2010 by

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.

Face-To-Face Still Out Front In Communications Efforts

March 22nd, 2010 by

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.

The Outsider: Leveraging Foreign Media in China

March 22nd, 2010 by

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

Socratic Method…Converting Smart Questions Into Effective Communications

March 22nd, 2010 by

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.

Finance Firms’ Reps Dive

March 22nd, 2010 by

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.

Social Media Mobile Use Rises

March 22nd, 2010 by

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

Bing Gets Search Boost

March 22nd, 2010 by

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.

Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

March 22nd, 2010 by

With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities.

Hispanic Market Missed

March 22nd, 2010 by

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.