â–¶ Mobile Media: A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users-on-the-go. The study concludes:
• 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5% one year ago.
• Access to Facebook via mobile browser grew 112% in the past year, while Twitter experienced a 347% jump.
• 11.1% of all mobile phone users accessed a social networking site via mobile browser, an increase of 4.6 percentage points from the previous year.
• Much of this growth has been driven by smartphone owners; 30.8% accessed social networking sites on their mobile browsers, up more than 8% points on the year.
• 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from the previous year. MySpace attracted approximately half that of Facebook in January. Facebook’s mobile browser audience surpassed MySpace in February 2009.
Source: comScore