Archive: January 2010

Launching Cost-Effective Digital Metrics: Top Ten Tips and Traps

January 4th, 2010 by

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid:

Best Research Practices for Sustainability Initiatives and other Corporate Social Responsibility Programs

January 4th, 2010 by

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program:

Kids are Alright With Social Media

January 4th, 2010 by

Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.