Archive: January 2010

PR Agency Makes Capitol Splash

January 28th, 2010 by

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address… Continued

Think Single Destination on Facebook

January 27th, 2010 by

According to expert Facebook practitioners, having multiple Facebook pages fragments your audience and prevents diverse conversations.

Social Media First Step: Finding Influencers

January 27th, 2010 by

Existing Facebook search tool can help identify key influencers through key words and phrases that pertain to the brand, industry or organization—no bells and whistles are needed.

Content is Key to Social Media Success

January 27th, 2010 by

New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success

Best Practices for Measuring ROI in Social Media

January 25th, 2010 by

Following are guidelines to use when tracking ROI in your social media efforts:

Green Agenda: Convert Awareness to Action

January 25th, 2010 by

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles.

Employee Morale: Lessons From the Downturn

January 25th, 2010 by

You, too, have probably heard the quote: “The beatings will continue until morale improves.” And how true it can seem at times, right? Especially in our fast-paced, high-expectation profession. Add in an economic downturn, delayed raises/bonuses, maybe layoffs, and you’ve got the perfect recipe for the rapid downward spiral of employee morale.

Communicating With Key Stakeholders During a Crisis

January 25th, 2010 by

Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from… Continued

Executive Lessons Learned From a Hostage Crisis

January 25th, 2010 by

James Christodoulou, president and CEO of Industrial Shipping and Enterprises Corp., was at the center of communications around obtaining the safe release of 28 hostages held by Somali pirates on one of his company’s ships.… Continued

PR Comes to the Rescue in Stand-Off With Somali Pirates

January 25th, 2010 by

On Nov. 29, 2008, the tanker ship MV Biscaglia was hijacked by Somali pirates using AK-47s and rocket-propelled grenades while sailing through the Gulf of Aden. From the start, the situation was tense—and life-threatening. Three crew members, hired as onboard security, managed to escape the vessel during its capture by jumping overboard—they were rescued by helicopter. But 28 other crew members (25 Indians and 3 Bangladeshis) remained onboard.