According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%.
Archive: November 2009
Mainstream to Tweetstream: The Future of Integrated Measurement
November 2nd, 2009 by PRNEWSDigital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.
5 Ways to Organize Social Media in Your Company
November 2nd, 2009 by PRNEWS1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued
How to Socialize a Brand as Media Platforms Converge
November 2nd, 2009 by PRNEWSThe question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.
How to Launch a Green Platform and Win Stakeholder Confidence
November 2nd, 2009 by PRNEWSIf you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.