Archive: November 2009

Campaign: Go Red for Women and Edelman Team Winner: American Heart Association & Edelman In Go Red for Women campaign’s six-year lifespan, the visibility of the women’s heart health movement in the U.S. has been… Continued

Campaign: Anesthesiologists: Physicians Providing the Lifeline to Modern Medicine Winner: The American Society of Anesthesiology & FD Seeking to rebrand itself as representing physicians who make 21st century medicine possible with improved safety and advances,… Continued

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued

Campaign: ZooView: Online Employee Newsletter Winner: San Diego Zoo The San Diego Zoo’s monthly online employee newsletter, “ZooView,” is designed to keep staffers informed about goings-on and to support the zoo’s conservation and education mission.… Continued

Campaign: NHL Beard-a-thon Winner: NHL & Cenergy Communications In accordance with NHL superstitions, players stop shaving when they enter the Stanley Cup playoffs and only begin again when their teams are eliminated. In anticipation of… Continued

Campaign: Clinical Cancer Advances Winner: American Society of Clinical Oncology The American Society of Clinical Oncology’s (ASCO) Clinical Cancer Advances report provides a year-end summary of the most important research advances in clinical oncology that… Continued

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued

Campaign: Your Choice to Empower Campaign Winner: The Allstate Foundation & Fleishman-Hillard Research shows that one in four women have experienced domestic violence directly, and more than half of all Americans know someone who has… Continued

Campaign: CDC Responds to 2009 H1N1 Influenza Public Health Crisis Winner: Centers for Disease Control Ever since news of a potent and active flu strain, conspicuously dubbed “swine flu,” emerged in April 2009, the Centers… Continued