Archive: November 2009

Quick Study: Social Media Habits; Closing the Brand Crisis Gap

November 23rd, 2009 by

â–¶ Social Media Habits: Euro RSCG’s study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to… Continued

Leveraging Twitter For Media Relations

November 23rd, 2009 by

How two different brands are using Twitter for their media relations efforts.

Facing an Ethical Dilemma? How to Make the Best Possible Call

November 23rd, 2009 by

In a recent episode of CBS’s “NCIS,” the erudite medical examiner Dr. Donald “Ducky” Mallard explains to his assistant: “The ethical man knows he’s not supposed to cheat on his wife. The moral man actually… Continued

10 Tips to Remember When Real Crisis Strikes

November 23rd, 2009 by

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.

Planning and Drills Ke

November 23rd, 2009 by

Release Tactics, Changing Perceptions of Press Releases

November 23rd, 2009 by

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.

Tips for Achieving Full Social Media Integration

November 23rd, 2009 by

Have you read this article and feel you are doing most of the right things? Perhaps then you’re struggling with connecting social media to other disciplines within your company or organization. Jeff Beringer, SVP, Digital… Continued

Feeling Socially Inept? It’s Time for a Social Media Gut Check

November 23rd, 2009 by

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media.

Release Me: The New Rules of News Releases

November 23rd, 2009 by

David Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the… Continued

Study: Big Shift in PR Pros’ Perceptions and Use of Releases

November 23rd, 2009 by

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.