Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their… Continued
Archive: May 2009
Sample Enterprise Community Metrics
May 11th, 2009 by PRNEWSFinancial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing.… Continued
Enterprise Communities: Adding Value via b2b Social Networks
May 11th, 2009 by PRNEWSWhen somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits… Continued
New Media Landscape Gives Spokespeople More Control Over Messaging
May 11th, 2009 by PRNEWSWhen was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued
Trust in Media a Mixed Bag
May 11th, 2009 by PRNEWSGood news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: • 42%… Continued
Green Products Reign in a Poor Economy
May 11th, 2009 by PRNEWSIn this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued
Front and Center in a Journalist’s Rolodex
May 7th, 2009 by Andy Levine“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The… Continued
Speechwriting: Speaking to Be Heard and Understood
May 6th, 2009 by Robert J. DeRosaThe words “speech” and “talk” can be used interchangeably for a reason: A speaker should always sound as if he or she is talking to the audience rather than reading a script. A smart guy… Continued
A PR Firm Turns a Gaming Event into a Worldwide Sensation
May 6th, 2009 by PRNEWSWidely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued
Turning the Corner: How Employers are Helping Staff Green Their Daily Commute
May 5th, 2009 by PRNEWSEmployers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued