Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan. Before granting… Continued
Archive: May 2009
Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis
May 18th, 2009 by PRNEWSCrisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued
Clearing a Passage Through the Frozen Economy
May 18th, 2009 by Michael DotsonWe are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively… Continued
Quick Study: In Tough Times, CCOs Are Invaluable; Execs Having Meetings About Meetings; Restructuring Workforces to Stay Afloat
May 18th, 2009 by PRNEWSâ–¶ CCOs Becoming More Prominent: New research suggests that the rise of digital media has led to greater responsibility on the part of corporate communications executives despite the current economic instability. The survey, conducted by… Continued
Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy
May 18th, 2009 by PRNEWSThe current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued
Twitter Do’s and Don’ts
May 18th, 2009 by PRNEWSDo: • Post links and re-tweet information that relates to, parallels or complements your brand. • Add value to others’ Twitter experiences. • Be clear about the action you want people to take. • Talk… Continued
Go Forth & Tweet: Best-in-Class Twitter Strategies for PR Execs
May 18th, 2009 by PRNEWSIf you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued
Using Twitter for Media Outreach: Start the Conversation
May 18th, 2009 by PRNEWSWhen using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is… Continued
Best Practices for Philanthropic Employee Relations Initiatives
May 18th, 2009 by PRNEWSWhen looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued
Twitter Resources
May 14th, 2009 by Courtney BarnesTwitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best… Continued