Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued
Archive: March 2009
Going Green On TV: Thanks, But No Thanks
March 9th, 2009 by Iris DorbianYes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued
How Social Responsibility Can Work For You
March 9th, 2009 by PRNEWSAs a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued
Media Relations Best Practices for Nonprofit PR Professionals
March 9th, 2009 by PRNEWSFollowing are effective best practices for nonprofit pros seeking to execute a media relations initiative.
Put a Human Face on Media Messages
March 9th, 2009 by PRNEWSIt’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued
Majority of Americans Still Prefer Print Over Digital
March 9th, 2009 by PRNEWSRecently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued
Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement
March 9th, 2009 by PRNEWSBy Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued
Case Study: Smoke and Mirrors: An Aggressive Media Outreach Campaign Tackles Tobacco Addiction
March 9th, 2009 by PRNEWSCompany: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s… Continued
Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack
March 9th, 2009 by PRNEWSMajority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued
Charting The Industry: Press Values PR – With a Few Caveats
March 9th, 2009 by PRNEWSDigital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued