There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based… Continued
Archive: March 2009
Eight Ways to Launch a New Green Product or Company
March 23rd, 2009 by PRNEWSIn order to successfully launch a new “green” product or company, the following eight steps might be helpful: 1. Pick from the Top Ten Environmental Issues for one(s) you are most passionate about. 2. Build… Continued
Selecting Spokespeople: Mining the Personal Touch
March 23rd, 2009 by Iris DorbianPerhaps one of the key lessons learned on the Inspired by Diabetes campaign was the importance of matching the cause with a celebrity spokesperson personally affected by it. The pairing needs to be a good… Continued
Tip Sheet: Financial Communications: Who’s Doing It Right, and What Lessons Do They Teach Us?
March 23rd, 2009 by PRNEWSThe list of PR blunders, missteps and mixed messages in the financial industry is growing by the day. In the last month alone, we’ve seen a bank take receipt of another private jet, a prominent… Continued
Quick Study: Marketing Mandates for 2009; Hiring Managers Missing Red Flags; Enhancing Risk Management
March 23rd, 2009 by PRNEWSMarketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650… Continued
Charting The Industry: Past, Present & Future of Investor Relations
March 23rd, 2009 by PRNEWSA short history of investor relations (IR) tells a lot about where it is today. Alexander Laskin, PhD, also takes a shot at what it could be tomorrow as he examines the IR research base… Continued
Critical Care: Media Relations Tactics For Weathering Crises Big & Small
March 23rd, 2009 by PRNEWSOne would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued
Selling Up: Proving PR’s Worth To Senior Management
March 23rd, 2009 by PRNEWSThese days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise… Continued
Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics
March 18th, 2009 by Shabbir Imber Safdar and Jason AlcornAs the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued
Six Ways NOT to Green Your Business
March 18th, 2009 by PRNEWSGreen businesses are booming, showing consistent double digit growth in important industries like solar power, wind power, and organic food that are emerging as the biggest opportunities of our time. As it grows rapidly the… Continued