Archive: March 2009

When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who… Continued

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals… Continued

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

All nonprofits are feeling a pinch these days, but it is the small, local or regional charities dependent on large annual gifts that are really experiencing the pain. Before reaching for the Advil, consider the… Continued

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it.

Following are seven ways you can use cause related marketing to benefit your company:  Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that… Continued