When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication:
• Make security a top priority: When dealing with top political figures or diplomats, it’s imperative not to be remiss when it comes to checking security before and during the event. For the Washington, D.C., press event with the French ambassador that announced NOMA’s “Femme, Femme, Femme” exhibit, Deveney Communication worked closely with the French embassy to ensure that all guests pass a security clearance. To allow time for the latter, Deveney Communication conducted the media outreach with significant lead time.
Ultimately, it all worked out. “The event itself cemented the really wonderful connection between France and Louisiana,” says Deveney, “and was a great chance to build relationships between the two nations, which is another great thing for agencies to keep in mind.”