Archive: February 2009

PricewaterhouseCoopers for Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the Responsible… Continued

Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced… Continued

RHONDA MIMS, President and SVP, Office of Corporate Responsibility and Multicultural Affairs, ING Foundation Two years ago, Rhonda Mims, ING Foundation’s president and SVP for the office of corporate responsibility and multicultural affairs, recognized something… Continued

KEVIN MOSS, Head of CSR, BT Americas Two years ago, Kevin Moss, a member of the BT Americas leadership team and formerly director of product operations, recognized the potential value of extending BT’s commitment to… Continued

JEFF GLUECK, Chief Marketing Officer, Travelocity.com Several years ago, in light of the consumer attention on global warming, Travelocity employees began asking what their company would do in relation to global warming. With Jeff Glueck,… Continued

AGATA TYSZKIEWICZ, CEO and President, Publicist Consultants/Rowland Company A staunch fighter for a good cause, Agata Tyszkiewicz belongs to the generation of young Polish free thinkers who entered the field of PR when Poland, after… Continued

NorthShore University HealthSystem for Sharing Spirit Employee Volunteer Awards “What’s in it for me?” That is exactly what NorthShore University HealthSystem asked of their employees to advance the organization’s mission “to preserve and improve human… Continued

Forum Media and Diageo for DRINKiQ Irresponsible drinking has been a problem throughout history, and that reality presents unavoidable challenges for alcohol brands, which must defend their reputations while making efforts to promote safety. This… Continued

Entergy Corporation for Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However, between… Continued

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E… Continued