Archive: February 2009

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign… Continued

Now is the time to get smart about the measures that we traditionally have not used. Here’s how to get started: 1. Reach out to key individuals inside the organization that rely on and have… Continued

Western Union and Cone Inc. for Western Union – Our World, Our Family As a global leader in money transfer and payment services, Western Union wanted to address the needs of migrants and their families,… Continued

OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent… Continued

Bank of America and RF|Binder Partners for Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI) rewarded… Continued

Intel Corporation To outwardly brand itself as an organization that strives for—and achieves—superior advancements in the realm of corporate responsibility, Intel’s leadership identified four general causes under which its many individual efforts reside: sustainability, education,… Continued

XanGo, LLC for XanGo Goodness Movement Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved heavy-duty… Continued

Hormel Foods and Burson-Marsteller for Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a dynamic… Continued

Coca-Cola Enterprises for Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into action,… Continued

Wolf Trap and Booz Allen Hamilton for Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy to… Continued