Campaign: "A World of Possibility"
Winner: Office Depot Foundation
Long acknowledged as a leader in the global marketplace for its commitment to community investment, the Office Depot Foundation had a critical mission in 2007: Create a Report
to the Community to communicate the organization's extreme makeover.
Indeed, 2007 saw the Foundation drastically evolve from a disaster relief-focused nonprofit to one with an expanded scope, new responsibilities and a defined set of strategic
priorities.
Before the team could create the Report to the Community, it had to overcome a distinct challenge: introducing the Office Depot Foundation in the confines of a 16-page
document.
Ultimately written and designed for the greatest possible impact rather than being a presentation of facts and figures, "A World of Possibility" reflected the Foundation's
commitment to transparency, accountability and sustainability. Financial data was reviewed in accordance with the Global Reporting Initiative's standards. The document was printed
with vegetable-based ink and was certified in accordance with Forest Stewardship Council standards.
Anecdotal feedback indicated that the report's messaging was well received and successfully branded the Office Depot Foundation's mission.
Honorable Mentions
American Cancer Society for "Measuring Progress 2007"--The Society's 2007 report focused on the accomplishments of the Midwestern Division, combining financial and graphical
formats and incorporating heartwarming personal stories.
United Way Toronto for "Losing Ground: The Persistent Growth of Poverty in Canada's Largest City"--The organization's major research report revealed surprising symptoms of the
persistent growth of poverty in Toronto, offering recommendations for ways to make progress a reality.
The Mount Sinai Medical Center for "Mount Sinai Global"--The Medical Center developed its newsletter to include high-impact photography that communicated its brand and its
commitment to improving public health around the world.