Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued
Archive: November 2008
CSR Leaders Hopeful Despite Poor Economy
November 24th, 2008 by Iris Dorbian“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77%… Continued
Tip Sheet: Best of Times, Worst of Times: Mining Financial Communications When Crises Are the Norm
November 24th, 2008 by PRNEWSBy Dan Simon The financial services industry is currently living through its most unusual cycle in over a generation. To get a sense of how unprecedented the current situation is, consider the heritage of some… Continued
Case Study: I See London, I See France: Social Media Campaign
November 24th, 2008 by PRNEWSCompany: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued
Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs
November 24th, 2008 by PRNEWS*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but… Continued
How To…Prevent Greenwashing Accusations
November 24th, 2008 by PRNEWSWikipedia uses the sophisticated French-based portmanteau–a blend of two or more words–to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued
Pinching Pennies: Cost-Effective Product Launches in Turbulent Times
November 24th, 2008 by PRNEWSWith the economy having fallen on hard times, brand managers and their communications counterparts now find themselves faced with a difficult challenge: They need to launch new products and services to stay competitive, but consumers’… Continued
From Washington to the Web: Digital Democratizes Lobbying
November 24th, 2008 by PRNEWSFinancial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and… Continued
Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope
November 20th, 2008 by PRNEWSThe Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETC’s goal is to… Continued
PR by the Numbers: Johnson & Johnson’s Mommy Problem
November 19th, 2008 by PRNEWSOn November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of… Continued