Archive: August 2008

The Semantic Web

August 25th, 2008 by

The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time… Continued

Recruiting Smart Celebrity Spokespeople

August 25th, 2008 by

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned… Continued

Search Still Segregated

August 25th, 2008 by

A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer… Continued

Communicating Your Green Initiatives

August 25th, 2008 by

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued

The Global Village: Building the Connection at Your Organization

August 19th, 2008 by

We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global… Continued

User Generated Content is Surpassing Publisher’s Content

August 19th, 2008 by

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is… Continued

Did You Know?

August 18th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The best ideas are based on four principles: utility, juxtaposition, humor and image. 2. Your favorite color could be connected to your… Continued