Archive: June 2008

Business and Human Rights – On the Radar Screen

June 30th, 2008 by

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are… Continued

All That Glitters isn’t Green

June 30th, 2008 by

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

Mastering E-mail Etiquette to Media

June 30th, 2008 by

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst… Continued

Quick Study: Best-Dressed Gets the Promotion; Increasing Agency Performance; Socializing Online; Sharing via the Web

June 23rd, 2008 by

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Case Study: Emergency Landing: A Potential Hostile Takeover Prompts Proactive PR–and an Unlikely Victory

June 23rd, 2008 by

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

Tip Sheet: The Legacy of Tim Russert: A Teaching Moment

June 23rd, 2008 by

By Andy Gilman Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn… Continued

How to Make Your Online Pressroom Reporter-Friendly

June 23rd, 2008 by

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that… Continued

Enhance Your CSR by Marketing from a Philanthropic Perspective

June 23rd, 2008 by

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global… Continued

How To…Market Your Brand on Social Networks

June 23rd, 2008 by

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Did You Know?

June 23rd, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued