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Archive: June 2008
Tip Sheet: Measuring Corporate Responsibility’s ROI
June 30th, 2008 by PRNEWSBy Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community–a good corporate citizen. Today, companies are defining their corporate citizenship–or corporate responsibility–less by their charitable… Continued
Case Study: PR and Marketing Campaign Deconstructs Hollywood Standards, Rebranding the Concept of a Bad Hair Day
June 30th, 2008 by PRNEWSCompany: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine–it’s an obsession.… Continued
Quick Study: Online’s Role in Purchasing Decisions; Habits of Teenage Consumers; New Media’s Influence on Young Voters
June 30th, 2008 by PRNEWS*Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers’… Continued
Charting The Industry: Economy Weak; PR Agencies Not
June 30th, 2008 by PRNEWSWho says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy’s recently released Best Practices Benchmarking Survey. The survey, which polled more than… Continued
Did You Know?
June 30th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The percentage of… Continued
Catch-22.0: Measuring Media & Engagement to Boost the Bottom Line
June 30th, 2008 by PRNEWSIt’s the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can’t measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day… Continued
The Tipping Point: How to Launch an Internal Brand
June 30th, 2008 by PRNEWSAn organization’s brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined–so much so that differentiating them can be a daunting exercise. Despite the intangibility of… Continued
How Medical Products Companies Should Handle Media When in a Legal Dispute
June 30th, 2008 by Iris DorbianPatent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued
Business and Human Rights – On the Radar Screen
June 30th, 2008 by Iris DorbianBusiness efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years. By any measure, how companies are… Continued