Archive: June 2008

Quick Study: Online’s Role in Purchasing Decisions; Habits of Teenage Consumers; New Media’s Influence on Young Voters

June 30th, 2008 by

*Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers’… Continued

Measuring Corporate Responsibility’s ROI

June 30th, 2008 by

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more… Continued

Happy 4th Of July

June 30th, 2008 by

In honor of Independence Day, PR News will not be published on July 7. Publication will resume on July 14. Have a safe and happy 4th!

Tip Sheet: Measuring Corporate Responsibility’s ROI

June 30th, 2008 by

By Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community–a good corporate citizen. Today, companies are defining their corporate citizenship–or corporate responsibility–less by their charitable… Continued

Case Study: PR and Marketing Campaign Deconstructs Hollywood Standards, Rebranding the Concept of a Bad Hair Day

June 30th, 2008 by

Company: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine–it’s an obsession.… Continued

Charting The Industry: Economy Weak; PR Agencies Not

June 30th, 2008 by

Who says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy’s recently released Best Practices Benchmarking Survey. The survey, which polled more than… Continued

Did You Know?

June 30th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The percentage of… Continued

Catch-22.0: Measuring Media & Engagement to Boost the Bottom Line

June 30th, 2008 by

It’s the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can’t measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day… Continued

The Tipping Point: How to Launch an Internal Brand

June 30th, 2008 by

An organization’s brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined–so much so that differentiating them can be a daunting exercise. Despite the intangibility of… Continued

How Medical Products Companies Should Handle Media When in a Legal Dispute

June 30th, 2008 by

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued