Archive: May 2008

BusinessWeek Launches Business@Work

May 13th, 2008 by is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote… Continued

Texterity, Advanstar Talk Digital Tools

May 13th, 2008 by

Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue… Continued

Hollywood Actors vs. Studios: What About Online Video Clips?

May 13th, 2008 by

The debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one… Continued

Picking a Celeb Spokesperson

May 13th, 2008 by

To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued

Tip Sheet: Communicating Green Activity Responsibly

May 12th, 2008 by

By Mike Lawrence Consumers cannot enter a store, pick up a magazine or watch television today without encountering an environmental message emblazoned on a product or brand. But, unfortunately, as with all things trendy, the… Continued

Cross-Pollination: PR Pro Gets Top Nod from 2008 CableFAXIES Awards  

May 12th, 2008 by

In 2005 Rainbow Media Holdings chief Josh Sapan reorganized his company’s communications structure and named Ellen Kroner to run it as SVP.  She’s done that so well, she’s been named the CableFAXIES PR Executive of… Continued

Crisis Communications: Made in China

May 12th, 2008 by

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued

Risky Business

May 12th, 2008 by

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued

Can’t Get No Satisfaction

May 12th, 2008 by

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued

Customer Relations: It’s All The Rage

May 12th, 2008 by

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has… Continued